Winter outlook 2026-27: Preparing your business for what’s ahead

Get the science-backed, winter forecast your business needs to protect margins, mitigate risk, and capitalize on seasonal shifts.

LIVE Webinar: Wednesday, October 7

Winter weather doesn’t just impact the daily forecast — it drives consumer behavior, disrupts supply chains, alters media consumption, and impacts operational safety. In a noise-filled landscape of long-range predictions, enterprise decision-makers need data grounded in proven atmospheric science, not speculation.

Wednesday, October 7 | 1:00 – 1:30 PM ET

Join us for a 30-minute briefing on the upcoming winter outlook across the United States. We’ll unpack what current climate models, El Niño indicators, and 40+ years of historical patterns reveal about the months ahead — giving you the clarity to plan with confidence.

What you’ll learn

Our experts will cover:

• El Niño & global climate drivers: What historical El Niño patterns teach us about potential winter conditions across key U.S. regions.
• Climate model analysis: A breakdown of current long-range climate models, regional temperature and precipitation trends, and what is actually predictable.
• Strategic industry impact: Proven ways enterprise leaders use accurate weather intelligence to reduce wasted spend, protect operational resilience, ensure safety, and build trust.
• Extreme weather and the workplace: An exclusive look at our new Health Action Alliance (HAA) partnership designed to help organizations build workforce resilience in the face of volatile weather.
• Interactive Q&A: Get direct answers to your team’s most pressing seasonal weather questions from our lead presenter.

Who should attend?

This session is tailored for enterprise leaders looking to turn weather intelligence into operational advantage:

• Media & Advertising leaders: Optimize campaign targeting, timing, and ROAS based on real-time weather triggers.
• Aviation & Logistics executives: Anticipate operational disruptions, control safety costs, and maintain resilience.
• Broadcast & Media teams: Build and retain viewer trust with verified, accurate seasonal reporting.
• Energy, Retail & Data leaders: Align demand forecasts, inventory, and resource allocation with upcoming climate shifts.

Register today to secure your spot! Can’t make it? We’ll send you the recording.

Register today

Weather’s impact on people, operations, and profit

91% of The Weather Channel users say severe weather impacts their decisions1

74% of air traffic delays are caused by weather2

3.4% of retail sales in the U.S. on average are directly impacted by weather3

Speakers

Benjamin Papandrea

Featured Speaker & Meteorologist, The Weather Company

David Leathers

Extreme Weather + Work, Health Action Alliance

Therese DeMatteo

Moderator, The Weather Company

View footnote details

1 The Weather Channel Summer 2026 Consumer Behavior Survey, June 2026 2 Federal Aviation Administration FAQ 3 National Retail Federation, Climate-proofing retail: How weather and climate affect retail sales, July 2024