# Advertising solutions that harness the power of Mother Nature Personalized, predictive, and privacy-forward marketing strategies that drive brand engagement and growth. ## Enter Weather: The Original Influencer Consciously or subconsciously, weather influences every aspect and decision of people’s lives – how we feel, what we try, and what we buy. As consumer sentiment shifts and brands are called to deliver tangible value rather than relying on loyalty to retain market share, those who tap into weather’s immense impact on consumer behavior, purchasing, and emotion will prevail with weather based marketing. ## Weather’s impact on consumers Nothing else impacts every person and business on the planet as consistently as weather. Over 330 million people a month across 178 countries rely on The Weather Channel app and weather.com to stay safe and informed. - **81%** of women change their personal care or beauty routines as the weather changes. - **$13.5B** in estimated eCommerce sales in the US in 2023 were influenced by weather–more than Cyber Monday. - **75%+** of people adjust their health and wellness routines with the weather. ## Revolutionizing the advertising industry ### Privacy-forward signal Weather data is the privacy-forward, contextual, scaled signal. Proven to drive consumer behavior and engagement, weather advertising allows marketers to create and sustain personalized connections – all while prioritizing the consumer experience and protecting their privacy. ### The Weather Channel and beyond Whether you’re tapping into the rich environments or engaged audiences on The Weather Channel’s digital media properties or scaling your message across the advertising ecosystem, The Weather Company lets you be as impactful and pervasive as the weather itself. So go ahead… uncover new audience insights, tailor customer experiences, and exceed media objectives. We’ll be there to support every KPI. ## Weather powered advertising solutions ### Weather Targeting Weather Targeting enables marketers to build a weather strategy that personalizes messages without using traditional identifiers – telling their stories at the most relevant moment, in near-real time, across zip codes experiencing the optimal mix of conditions that influence consumer behaviors. [Learn more](/content/advertising/weather-targeting/index.html) ### Audience Targeting Adventure seekers. Pet lovers. World travelers. New parents. Weather plays a large part in every person’s life regardless of their interests. With a user base of 330M+, we sit on a trove of first-party data that segments our audience so marketers can connect with the people that matter most. Our privacy-forward and performant targeting solutions combine weather, AI technology, and consumer insights to deeply understand consumers as we enter this next era of predictive marketing. [Learn more](/content/advertising/weather-targeting/index.html) ### Premium Experiences Bring a brand ethos to life and convert attention to action through powerful storytelling capabilities on The Weather Channel digital media properties and across the advertising ecosystem. By combining the influential power of weather with high-impact creative, our premium ad portfolio is proven to drive awareness and purchase consideration with hundreds of millions of people everywhere, and anywhere your audience is. [Learn more](/content/advertising/premium-ad-formats/index.html) ### Sponsorships Sponsorships across The Weather Channel app and weather.com boost full funnel brand metrics alongside personalized and action-oriented tools for all our users. We put weather into action to give your audience information and insights that help them ultimately live healthier, happier, safer, and smarter with the aid of our advertising accelerator. [Learn more](/content/advertising/sponsorships/index.html) ## Meet the Rainmakers Savvy brands are already tapping into weather for a competitive edge. [Read their stories](/content/advertising/meet-the-rainmakers/index.html) ## Success stories ### Chloraseptic drives appeal for family-friendly remedies The sore throat spray brand reached parents within organic planning moments and seasonal wellness routines by leveraging the connection between weather and wellbeing. - **4.5%** lift in brand recommendation among target audience. - **6.8%** lift in purchase intent among target audience. ### EcoFlow powers proactive preparedness The sustainable energy companion aligned messaging with forecasted severe weather to help consumers prepare for power outages, activating across The Weather Channel app and via The Trade Desk and Meta. - **8%** lift in brand awareness. - **8.1X** ROI. ### McCormick builds brand excitement by spicing up its creative The leading spice maker increased brand favorability and awareness by serving high-impact ads when weather inspired people to fire up the grill. - **15.7%** lift in unaided brand awareness. - **4.8X** higher improvement in unaided brand awareness vs industry benchmark. ### e.l.f.’s glow storm campaign delivers thunderous results The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition. - **9.2%** Increase in brand awareness among women aged 25-43. - **17.3%** lift in purchase intent through sunny day creative. ## Insight ### How Home Depot relies on weather to engage customers Home Depot CMO, Molly Battin, talks about how weather helps her organization connect with customers with empathy and great timing.