Meet the Rainmakers: The Power of Weather in Marketing
Meet the Rainmakers
Visionary brands win with weather. Yes, weather.
Recognizing Rainmakers of marketing
Despite all her volatility, Mother Nature’s power can be harnessed to build brand love. It is important to understand and predict how consumers feel, what they try, and what they buy. How? With universal and scaled weather data, AI, and some serious expertise from The Weather Company. Savvy brands and agencies are tapping into weather advertising in groundbreaking, creative ways for a competitive edge in the post-cookie future–we call them the Rainmakers.
Each year, The Weather Company honors a select group of brands and agencies as Rainmakers to acknowledge their marketing leadership and tell their stories of innovation and connection. From high-visibility event activations and paid media campaigns to speaking opportunities and custom content, Rainmakers have the opportunity to amplify their leadership and creativity across the media and marketing industry in partnership with The Weather Company.
Recent Rainmakers
These leading brands, agencies, and the marketers behind them are harnessing the power of a universal, scaled, and durable signal like weather to transform their business.
Success stories
OFF! widens mosquito education and protection tips through weather intelligence
The leading insect repellent brand combined weather intelligence with OFF!’s proprietary data to build a predictive ‘mosquito activity’ OFF!Cast signal on The Weather Channel app.
Jeep® brand harnesses weather to fuel leads and brand lift
The all-new, all-electric Wagoneer S EV campaign used real-time weather conditions to connect with outdoor enthusiasts during their adventure planning routine.
Energizer Holdings boosts sales and intent across auto care product portfolio by leveraging weather intelligence
The consumer goods retailer stimulated auto care product demand by dynamically aligning brand messages with a person’s real-time weather conditions.
Milk-Bone® storms the market with weather-powered creative
The beloved dog treat brand harnessed weather’s influence on pet health and emotion to drive awareness and sales of long-lasting chew treats.
EcoFlow powers proactive preparedness
The sustainable energy companion aligned messaging with forecasted severe weather to help consumers prepare for power outages, activating across The Weather Channel app and via The Trade Desk and Meta.
Chloraseptic drives appeal for family-friendly remedies
The sore throat spray brand reached parents within organic planning moments and seasonal wellness routines by leveraging the connection between weather and wellbeing.
Tyson Foods knocks it out of the park with summer grilling moments
Tyson Foods turned up the heat on the competition with a Ball Park hot dogs campaign optimized for perfect grilling moments, activating across The Weather Channel app and digital out of home.