Premium Experiences

Leverage the trust and daily influence of The Weather Channel to connect with engaged audiences in the moments that matter most.

A must-have for millions is a must-have for marketers

As a trusted guide for life’s daily decisions, we are organically woven into the lives and routines of the high-value audiences you want to reach. With over 330 million people turning to The Weather Channel’s digital properties each month, we offer a powerful canvas for creative advertising that truly connects.

Our platform provides much more than accurate forecasts; it delivers everything from hourly outlooks and activity forecasts to personalized health and wellness insights.

This deep, personal integration into their routines makes us an essential tool for marketers looking to connect with a highly engaged and receptive audience.

Why this matters for your brand:

• Habitual engagement means increased visibility: Our loyal user base returns to the app over 30 times a month providing high-frequency exposure to your message.
• Trusted source means brand safety: As America’s 6th most trusted brand, we offer a trustworthy, brand-safe environment that fosters higher receptivity and engagement.
• Organic exposure means authentic connection: People turn to us mornings and evenings to better plan their day.

Be a force of nature®

Habitual engagement allows us to create highly personalized experiences that empower people to be a force of nature.

Your audience, activated by weather

Our U.S. reach – larger than the combined populations of California, Texas, New York, and Florida – is matched only by the quality of our audience. Key audience segments include:

Parents

One-third are parents, a concentration 16x greater than Parents.com.

The next generation

Nearly 50% are Gen Z or Millennials, they’re especially influenced by weather, and highly engaged.

High earners

Our app reaches affluent households 5.9x more than Accuweather, and 4.9x more than The New York Times.

Premium advertising portfolio

Our consumer platforms offer more than native ad placement. They are the hub connecting powerful digital experiences with our industry-leading data intelligence.

Integrated Marquees

Achieve bold brand awareness with our flagship, high-impact, native ad product:

• Increase engagement by natively integrating your brand into The Weather Channel home screen.
• Dynamically adapt your message based on consumers’ real-time weather and location data.

Contextual Experiences

Be an essential part of consumers’ organic decision-making journey in active planning moments. Opportunities include:

• Health & Wellness: Be part of their well-being routine. Personalized tools for allergies, cold and flu, breathing, and skin give our audience the confidence to proactively manage their health.
• Outdoor Activities: Forecasts specific to running, walking, hiking, camping, cycling, golf, tennis, and gardening help shape their outdoor plans.

Dynamic Creative Adaptors

Engage consumers with contextual creative leveraging the current weather, time, location, and data indices, aligning your brand dynamically with their real-time experiences.

High-impact brand awareness, performant ROI

High-impact contextual advertising solutions from The Weather Company’s Premium Advertising Experiences portfolio drive real-time brand awareness and purchase consideration.

Success story

EcoFlow powers proactive preparedness

The sustainable energy companion aligned messaging with forecasted severe weather to help consumers prepare for power outages, activating across The Weather Channel app and via The Trade Desk and Meta.

McCormick builds brand excitement by spicing up its creative

The leading spice maker increased brand favorability and awareness by serving high-impact ads when weather inspired people to fire up the grill.

e.l.f.’s glow storm campaign delivers thunderous results

The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition.

Let’s talk

What’s your weather marketing strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.

Explore more advertising solutions

• Audience Targeting

• Sponsorships

• Weather Targeting

View footnote details

1 Based on the average of the total monthly (non-unique) users for Jan – Dec ’24 across The Weather Company digital properties and consumer products, according to internal, global data.