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# Introducing MAXimum Earth

MAXimum Earth is a cloud-based offering that takes your map experiences to the next level by expanding our high-resolution insets to cover virtually every major city around the globe.

As TVs and devices deliver increasingly sharper resolutions, it’s important that your own video content stays on the cutting edge. For meteorologists, your maps are no exception. Up to 70% of weather hits include some type of map.

Through a new partnership with [Mapbox](https://mapbox.com/), The Weather Company is introducing [MAXimum Earth](/content/media/maximum-earth/index.html), a cloud-based offering that takes your map experiences to the next level by expanding our high-resolution insets to cover virtually every major city around the globe.

## A window to the great outdoors

MAXimum Earth uses new material and rendering techniques to create more detailed and exciting map views, especially in 3D.

Incorporate realistic animations for virtually all bodies of water, even large fountains. Present accurate images of terrain across mountain ranges and canyons with dynamic shadowing. Apply atmospheric conditions and sun positioning to bring stunning sunrises and sunsets into your content.

You can also build your own unique presentation style using blended maps, map cutouts and a full suite of customization tools. Presentations can even be generated in stunning 4K resolution.

## Built for your ecosystem

MAXimum Earth is integrated into the full Max ecosystem so you can take advantage of solutions like Max Reality, Max Traffic and our new on-air alerting system, Max Alert Live. Combine these technologies with high-resolution maps to produce best-in-class content across your broadcast, digital, social and connected TV platforms.

The Mapbox platform is continuously enhanced with geospatial data and imagery updates. Our partnership with Mapbox ensures that MAXimum Earth is automatically updated, so you no longer need to worry about updating your imagery every few years.

## Differentiation like never before

Discover how [MAXimum Earth](/content/media/maximum-earth/index.html) can help your [map presentations and weather visualizations](/content/blog/weather-map-software-a-guide-to-weather-visualization/index.html) stand out among your competitors and provide an unparalleled visual experience for your viewers.

[Check out these samples](https://video.ibm.com/recorded/133017853) to see for yourself.

## Let's talk

To learn more about our professional weather and traffic software solutions for the media industry, contact our media experts today.

[Contact us](/content/contact/media/index.html)

## Related resources

[Blog post: Weather content on social media: The broadcast guide for local TV](/content/blog/weather-content-on-social-media-the-broadcast-guide-for-local-tv/index.html)

[Blog post: What is severe weather? A guide to forecasting violent storms](/content/blog/what-is-severe-weather-a-guide-to-forecasting-violent-storms/index.html)

[Blog post: Future-proofing weather operations through virtualization and cloud technology](/content/blog/future-proofing-weather-operations-through-virtualization-and-cloud-technology/index.html)

[Blog post: Severe weather coverage that builds trust: How to inform faster, across every screen](/content/blog/severe-weather-coverage-that-builds-trust-how-to-inform-faster-across-every-screen/index.html)

[Blog post: 7 new trends changing broadcasting and the future of television](/content/blog/7-new-trends-changing-broadcasting-and-the-future-of-television/index.html)