# Toyota Prius Prime ## Overview The global automobile manufacturer increased interaction time 3x benchmark with The Weather Company Conversations. ## Increasing engagement In today’s environmentally-conscious world, [Toyota](https://www.toyota.com/) came to The Weather Company looking to reach and engage auto-intenders. Since Toyota’s [Prius Prime vehicle](https://www.toyota.com/priusprime/) is more technologically advanced than your average car, Conversations technology provided a perfect vehicle to engage and educate this tech savvy audience. The Weather Company and Toyota collaborated on the first cognitive ads for the auto industry with Conversations. AI was trained on Toyota’s product information and vehicle FAQ’s, and used natural language processing to enable 1:1 dialogue with users. ### Toyota uses Conversations to interact with consumers The Conversations solution engaged in real-time dialog, allowing consumers to interact with the Toyota Prius Prime in a brand new way, via dynamic ads across [The Weather Channel](https://weather.com/) app and website. These great results also may help to inform Toyota’s overall planning and strategies—from product to supply chain management to marketing. ## Impact Google Rich Media Interaction Time Benchmark % increase in purchase consideration among males 35–49 % higher engagement with audience-based location targeting than other audience-based campaign targeting used K total user Conversations 0 interactions per session for desktop web #### About Toyota Motor Corporation Founded in 1977, [Toyota Motor Corporation](https://www.toyota.com/) is a Japanese multinational automotive manufacturer. Their headquarters are in Toyota City, Aichi, Japan. ### Discover Conversations solution Humanize each digital touchpoint with AI-powered conversational marketing for unique, brand-customer connections. ### Let’s talk To learn more about the The Weather Company solutions featured in this story, contact our experts today.