toyota prius prime
Toyota Prius Prime
Overview
The global automobile manufacturer increased interaction time 3x benchmark with The Weather Company Conversations.
Increasing engagement
In today’s environmentally-conscious world, Toyota came to The Weather Company looking to reach and engage auto-intenders. Since Toyota’s Prius Prime vehicle is more technologically advanced than your average car, Conversations technology provided a perfect vehicle to engage and educate this tech savvy audience.
The Weather Company and Toyota collaborated on the first cognitive ads for the auto industry with Conversations. AI was trained on Toyota’s product information and vehicle FAQ’s, and used natural language processing to enable 1:1 dialogue with users.
Toyota uses Conversations to interact with consumers
The Conversations solution engaged in real-time dialog, allowing consumers to interact with the Toyota Prius Prime in a brand new way, via dynamic ads across The Weather Channel app and website.
These great results also may help to inform Toyota’s overall planning and strategies—from product to supply chain management to marketing.
Impact
- % increase in purchase consideration among males 35–49
- % higher engagement with audience-based location targeting than other audience-based campaign targeting used
- K total user Conversations
- 0 interactions per session for desktop web
About Toyota Motor Corporation
Founded in 1977, Toyota Motor Corporation is a Japanese multinational automotive manufacturer. Their headquarters are in Toyota City, Aichi, Japan.
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