# Toyota Prius Prime

## Overview

The global automobile manufacturer increased interaction time 3x benchmark with The Weather Company Conversations.

## Increasing engagement

In today’s environmentally-conscious world, [Toyota](https://www.toyota.com/) came to The Weather Company looking to reach and engage auto-intenders. Since Toyota’s [Prius Prime vehicle](https://www.toyota.com/priusprime/) is more technologically advanced than your average car, Conversations technology provided a perfect vehicle to engage and educate this tech savvy audience.

The Weather Company and Toyota collaborated on the first cognitive ads for the auto industry with Conversations. AI was trained on Toyota’s product information and vehicle FAQ’s, and used natural language processing to enable 1:1 dialogue with users.

### Toyota uses Conversations to interact with consumers

The Conversations solution engaged in real-time dialog, allowing consumers to interact with the Toyota Prius Prime in a brand new way, via dynamic ads across [The Weather Channel](https://weather.com/) app and website.

These great results also may help to inform Toyota’s overall planning and strategies—from product to supply chain management to marketing.

## Impact

- % increase in purchase consideration among males 35–49
- % higher engagement with audience-based location targeting than other audience-based campaign targeting used
- K total user Conversations
- 0 interactions per session for desktop web

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#### About Toyota Motor Corporation

Founded in 1977, [Toyota Motor Corporation](https://www.toyota.com/) is a Japanese multinational automotive manufacturer. Their headquarters are in Toyota City, Aichi, Japan.

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Humanize each digital touchpoint with AI-powered conversational marketing for unique, brand-customer connections.

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