# Cross-platform weather media solutions For the ultimate viewer experience, engage audiences on the go with professional weather software, graphics, and traffic data across multi platform media. ## Breakthrough with professional weather software and eye-catching, local graphics Combining enterprise-class production tools and visualizations with [advanced weather data](/content/global-high-resolution-atmospheric-forecasting/index.html) helps local stations produce more personalized weathercasts for a seamless and informative platform experience. Whether on television or mobile devices, The Weather Company’s weather media solutions will help engage your audience throughout the day and on the go. ## Weather: the most valued topic in media ### Reason people watch local news is for weather 1% of people say weather information is important for daily life ## The Weather Company advantage ### Benefits - **Building and engaging audiences**: Captivating cross-platform weather and traffic visualizations. - **Monetization**: A variety of sponsorship and advertising revenue opportunities. - **Driving efficiency**: Automated, personalized, digital content based on weather and traffic events. - **Ensuring safety**: The world’s most advanced weather forecasting system uses AI and Internet of Things (IoT) data. ## Broadcast TV solutions ### Max Storm Whether on-air or across digital platforms, Max Storm is designed to empower your team with stunning visualizations, accurate data, and streamlined workflows that are crucial during severe weather coverage. Take viewers into the storm in near real-time with 3D imagery and advanced radar data integrated into weather media solutions. [Learn more](/content/media/max-storm/index.html) ### Max Sky Take viewers on a 3D graphic journey with Max Sky. Max Sky is the first product on the market to use an enhanced version of the industry-leading GRAF forecast model for more detailed, hyper-local landscape and weather forecast visualizations. Take your viewers on a virtual journey from day to night using detailed maps, city models, and astronomical effects, all powered by professional weather software. [Learn more](/content/media/max-sky/index.html) ### Max Studio Deliver a more dynamic presentation with Max Studio. Put the tools your talent needs at their fingertips so they can stay on camera when it matters most. Featuring Max Studio’s Patented MagicTRAK technology, Max Studio is available right at your talent’s chroma key or touchscreen, so they can always remain on camera, even during breaking weather media coverage. [Learn more](/content/media/max-studio/index.html) ### Max Alert Live Grab viewers’ attention with severe weather alerts powered by Max Alert Live. Using direct integration with the National Weather Service, Max Alert Live helps you get to air first during severe weather by automatically breaking down watch and warning data with county-by-county radar images and detailed information. [Learn more](/content/media/max-alert-live/index.html) ### MAXimum Earth Engage local viewers with more detailed and exciting map views, especially in 3D, across all platforms to tell relevant traffic, events, or sports stories. MAXimum Earth automatically updates to help you captivate audiences and differentiate your on-air look with a sharper window into their local area, including stunning, high-resolution topography down to the street level, water terrain, and beyond. [Learn more](/content/media/maximum-earth/index.html) ## Digital solutions ### ReelSphere Drive audience engagement, improve production efficiency, and increase profitability on digital platforms with ReelSphere. Using AI, ReelSphere rapidly automates the creation of hyperlocal weather video content for all digital platforms, including CTV/OTT, with minimal meteorologist oversight. [Learn more](/content/media/reelsphere/index.html) ### Max Mobile Expand your digital presence, drive revenue, and engage with audiences on the go with Max Mobile. Capture your growing mobile audience, enabling your talent to use their expertise to tell weather and traffic stories as only they can, with local knowledge and perspective that national apps can’t match. [Learn more](/content/media/max-mobile/index.html) ### Max Web Easily customizable weather widgets from Max Web keep visitors coming back. Integrate plug-and-play tools and interactive content into your website to display powerful weather data that attracts viewers and advertisers. Harness the power of accurate, reliable weather forecasts with customizable widgets that reflect your brand while helping you better inform your audience. [Learn more](/content/media/max-web/index.html) ### Max Social Add a fresh perspective to your broadcast with social weather from Max Social. Upload your content to Facebook, X, and Instagram without leaving the Max platform. Turn likes into loyalty and drive ad revenue. Incorporate comments, photos, and videos from your audience to help them feel as if they’re part of your team. [Learn more](/content/media/max-social/index.html) ### Max Velocity Anywhere with internet access, Max Velocity is your studio. Max Velocity is a streamlined, browser-based video production tool that is designed to increase your creative output by enabling more team members to produce sophisticated graphics without needing specialized skills. [Learn more](/content/media/max-velocity/index.html) ### API packages Access our essential, accurate, and dependable weather data to help ensure your station and viewership stay informed and make fact-based decisions. Select the advanced API package to take advantage of insightful lifestyle indices in addition to customizable forecast data available in the basic package. [Learn more](/content/weather-data-apis/index.html) ## Frequently asked questions ### What is weather software? Weather software helps meteorologists collect, process, analyze, and present weather data in a way that is easy to understand and engaging for an audience. ### What are the main types of broadcast media? The main types of broadcast media include television, radio, and the internet, which can include live services such as streaming. ### Which software is used for weather forecasting? In terms of weather forecasting, meteorologists will use tools such as weather radar, balloons, and AI. Meteorologists will also use high-quality graphics, alerts, and weather display software to communicate this information. These tools help collect, process, and analyze weather data while also transforming it into something that can be disseminated to the public through various broadcast methods. ### What software do TV stations use? TV stations will often use broadcast software to design, create, manage, store, upload and publish news and weather updates. These broadcast stories can include traffic, severe weather, and election coverage. ### What software do meteorologists use for weather? News stations use video editing software to facilitate the distribution of content across a wide variety of channels. Cloud-based tools can help broadcasters create remote productions, regardless of location. Weather graphics and map visualization software can also be important tools in producing an engaging broadcast. ### What broadcast media platforms does The Weather Company offer? Through its Max product suite, The Weather Company provides solutions to help station groups communicate important updates through TV broadcasting tools, automated weather alerts, high-end graphics, mobile apps and more. ### What are recent broadcast media trends? Recent broadcast media trends include a shifting focus on OTT platforms and a growing interest in platforms that utilize AI and the cloud to drive increased efficiency. ### Do I need to learn how to use all Max products separately? No. Each component of Max is a supplement to the overall Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other. ### What is the most accurate weather software? The Weather Company is the world’s most accurate weather broadcaster overall, according to a 2021-2024 study from [ForecastWatch: Global and Regional Weather Forecast Accuracy Overview](https://forecastwatch.com/wp-content/uploads/Global_and_Regional_Weather_Forecast_Accuracy_Overview_2021-2024.pdf), 2021-2024, commissioned by The Weather Company.