Max Cloud

Break free from traditional collaboration models with the availability, scalability, and security of cloud broadcasting.

Reduce your hardware footprint and increase productivity with the cloud

Max Cloud is built to drive collaboration across your organization. You get the functionality, advanced graphics, and rapid production of Max with the availability, scalability, and security-rich environment of the AWS Cloud. Define regional workgroups to allow stations to fill in for one another or simultaneously work together. Low-friction content sharing and distribution help virtually any producer, designer, or talent contribute to shows for multiple markets so scenes can develop rapidly and be put on the air.

Greater scalability and security with Max Cloud

See how Max Cloud can significantly accelerate workflows and improve disaster recovery processes.

Benefits of cloud broadcasting

• Designed for business continuity: Deploy redundancy and cloud disaster recovery workflows across your group to help one station fill in for another as needed.
• Drive collaboration: Work with sister stations and share content in near-real time. Help increase productivity and optimize your Max investment across your workflows.
• Manage weather broadcasting costs: Avoid the need for near-duplicate footprints in every market while requiring fewer resources.

Key features

• Virtually frictionless content sharing: Support remote access to media, enabling a globally distributed workforce that can collaborate efficiently and flexibly via the cloud.
• Safeguards designed for business continuity: Establish redundancy and cloud disaster recovery workflows to increase availability and improve resource allocation for high-intensity workloads.
• Cloud-based broadcasting technology: Max Cloud leverages the AWS Cloud, delivering industry-leading governance, integration, and deployment for mission-critical processes.

Who uses Max Cloud?

• Managers
• Engineers
• Meteorologists
• Directors
• Producers
• Designers

Success story

CBS News & Stations

Max Cloud helped transform how CBS News & Stations collaborates, shares content, and maintains a strong brand identity across station groups and markets.
"We’re all about collaboration and sharing at CBS. Platforms like Max Cloud have transformed how we do things. I’m no longer one guy working alone in Denver. We have 14 different weather centers that all can work together simultaneously."
— Ashton Altieri, Morning Meteorologist, CBS News Colorado (KCNC-TV)

Frequently asked questions

What is cloud broadcasting?

Cloud broadcasting includes hosting advanced graphics, media, and other station content in the cloud, allowing for remote access and facilitating collaboration.

What are the benefits of cloud broadcasting?

The cloud increases productivity due to streamlined collaboration across station groups, reducing duplicate efforts and leveraging internal experts and resources when needed most.

How does Max Cloud help with disaster recovery?

Moving operations to the cloud ensures that every station can be a disaster recovery backup, preventing loss of valuable digital resources during unexpected outages.

Does Max Cloud require any hardware?

No. Max Cloud reduces the amount of hardware needed across markets, saving on costs and optimizing resource allocation.

Is the content stored in Max Cloud reusable?

Yes, content in Max Cloud can be used across sister stations, eliminating the need to make near-duplicate content, saving on operational costs.