Max On Demand

Streamline your broadcasting workflows with a centralized, managed broadcasting service. Create elite weather graphics and collaborate across markets in real-time with our flexible, cloud-based broadcasting solution.

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Weather storytelling without limits

Your most valuable content shouldn’t be your most difficult to produce. While weather drives viewership, the traditional hardware required to deliver it creates a cost bottleneck and limited flexibility.

Max On Demand removes the friction. Our cloud-based, managed service migrates Max weather workflows to a centralized platform, so your team can focus on the forecast, not the hardware.

Now, your meteorologists can create and collaborate on high-quality weather stories from any browser, anywhere. Scale up your resources instantly for breaking weather and scale back down when the skies clear — eliminating idle equipment and unnecessary maintenance costs. With Max On Demand, you’re always ready to deliver, smarter and faster, on your own terms.

Please note: Max On Demand requires an active Max Cloud subscription to access these managed service capabilities.

Max On Demand is conveniently accessed through the Max Cloud platform.

From on-prem to flexible weather content production

TV broadcast groups are navigating unprecedented change — consolidation, streaming competition, and shifting viewer expectations — all while facing pressure to cut costs without compromising quality.

Max On Demand helps your newsroom overcome:

• Inflexible on-prem workflows: Give your meteorologists the freedom to create and publish high-impact weather stories from anywhere — home, the field, or the studio — for seamless coverage during staffing gaps or severe weather.
• Scaling up without overspending: Expand your reach across markets instantly without the burden of additional hardware. Deploy resources with a single click during breaking news and scale back as needed to optimize your technology and budget.
• Multi-platform broadcasting demands: Meet the 24/7 demands of broadcast, streaming, and digital with a flexible system designed to power every screen without limits.

Benefits of Max On Demand

Total mobility

Empower staff to work from anywhere and create content across multiple platforms with ease — all through their laptops.

Lower cost of ownership

Reduce the need for on-prem workstations sitting idle and cut out ongoing maintenance and IT complexity.

Zero maintenance overhead

Eliminate patch installations and stay current with version updates — The Weather Company handles it all.

“Click-to-scale” quickly

Deploy additional Max instances when demand spikes during breaking weather, then scale back down when done.

Unmatched accuracy

Access over 100 forecast simulations and proprietary datasets from the world’s most accurate forecaster.1

Key features

Browser-based access

Create weather stories remotely in a cloud-based, centralized broadcasting platform.

Remote Max workflows

Share Max content, show preparation materials, and workflows instantly and efficiently across markets.

Pay-as-you-use access

Access and pay for specific Max services only when needed, rather than managing resources and individual hardware systems.

Max weather solutions currently supported within Max On Demand:

Max Storm

Max Storm uses 3D weather radar and imagery to help broadcasters create stunning visualizations during severe weather coverage.

Max Traffic

Max Traffic enhances live traffic forecasts with stunning graphics and digital integration to keep viewers interested and informed.

MAXimum Earth

MAXimum Earth captivates broadcast audiences with enhanced local terrain and realistic topographic map views, especially in 3D.

Max Sky

Max Sky takes viewers on a virtual weather journey of the sky with graphics that can look so realistic, it's like opening a window on tomorrow’s weather.

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Contact our experts today to explore scalable, cost-effective cloud broadcasting workflows built for the modern newsroom.

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Frequently asked questions

What is Max On Demand and how does it relate to the Max Cloud platform?

Max On Demand advances the Max Cloud journey by delivering browser-based, on-demand access to Max. Together, Max On Demand and Max Cloud enable meteorologists to create content, prep shows, and securely share content and collaborate using Max workflows from anywhere. MOD gives stations greater flexibility and scalability, especially during severe weather.

What are the key benefits of Max On Demand?

There are several key benefits of cloud-based Max On Demand:

• Reduced hardware footprint and upkeep: Max On Demand moves supporting data service and linear TV workflows to a browser-based, cloud-hosted interface, reducing workstations from 3 or more in some cases down to one or two workstations for playout/interactivity at the edge. This reduction of physical workstations lowers IT costs for power consumption and maintenance.
• Remote content creation: On-demand access allows users to remotely access Max content creation, show preparation, and Max Cloud workflows on any laptop from any internet-connected location. This gives stations more flexibility around where and when Mets and traffic presenters work on their shows.
• Scalable resources: When additional Max systems are needed to support a weather story, users can spin-up an instance of Max and spin it back down when finished. This avoids having additional on-prem Max systems that sit idle for large amounts of time.
• Met resource flexibility: Mets from across the group can be leveraged to fill in from anywhere instead of having to fly them into the local station. Freelance Mets can be pulled from anywhere in the country instead of having to be local.

What infrastructure do I need for Max On Demand?

None, only an existing Max Cloud weather platform subscription. Max On Demand is browser-based and fully managed by The Weather Company. We handle all software updates, maintenance, patches, and infrastructure scaling — your team focuses on weather storytelling.

What are the minimum technical requirements to use Max On Demand?

The minimum technical requirements of Max On Demand are as follows:

• Processor: Quad-core 2.4 GHz or higher.
• Memory (RAM): 8 GB or higher.
• GPU: A discrete GPU (NVIDIA, AMD) or high-end integrated graphics (Intel Iris Xe / Apple M-series) is highly recommended.
• Monitor: 1920x1200p minimum.
• Minimum bandwidth: 5 Mbps (10+ Mbps preferred).
• Connectivity: Hardware Acceleration must be enabled in browser settings (Chrome/Edge/Firefox). If using Wi-Fi, 5 GHz is strongly advised.

Can meteorologists work remotely with Max On Demand?

Yes. With the Max On Demand broadcasting platform, meteorologists can create weather content and collaborate across markets from anywhere — the field, studio, or home — with just a laptop and internet connection.

Can I scale up resources during breaking weather events?

Yes. Max On Demand enables the deployment of Max instances instantly with a single click during severe weather. Stations can scale back broadcasting workflows when coverage ends — no lead time or equipment acquisition required.

How does Max On Demand weather platform pricing work?

Max On Demand is a pay-as-you-use model that reduces the total cost of ownership by eliminating underused hardware. Predictable budgeting replaces capital expenditures, and automatic cloud updates prevent obsolescence.

What makes The Weather Company’s data more reliable?

The Weather Company is the world’s most accurate forecaster,2 combining AI innovation, proprietary technologies, and human expertise to deliver precise weather intelligence for people and businesses worldwide.