Cracking the mobile content code

Study: Today’s weather consumers

At what times do you usually check the weather on one of your local stations?

• watch local weather prior to 8:00 AM

What drives consumers to check the weather?

• Choosing what clothes to wear
• Curiosity about the weather
• Planning activities
• Deciding when to run errands

Source: CJ&N Today's Weather Consumers, August 2019

Statistics

• 60% of people check weather on a mobile app.
• Weather apps are more popular than local TV news for weather information.
• 70% of 18 – 24 year-olds use a mobile app for weather information.

User Preferences

• Users want push alerts.
• Conversely, 70% of 55 – 64 year-olds rely on local TV news, though their app usage is growing.

Engagement Insights

• 62% of people pay more attention to mobile push alerts from their local TV weathercaster.

Produced in the United States of America November

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