# Max Engage

Increasing audience engagement on mobile

## Business problem for television station WDBJ

As U.S. local advertising dollars shift to digital, legacy TV advertising continues to decline.

## Solution for WDBJ - Max Engage:

- Heavily promoted on-air, on their website and via Facebook
- Used customized, geo-fenced push alerts
- Delivered relevant, short videos on a daily basis
- Differentiated themselves from national brands by telling a local story and putting the weather in context
- Developed and delivered content native to mobile
- Saved lives during tornado (see below)

## Results

Within the first two months, WDBJ:

- Increased audience size and engagement
- Increased mobile video views from 6,000 to 236,000 per month
- Built a loyal, daily active user base
- Increased audience size and engagement

Sharanda got a warning on her @WDBJWeather app, got under a mattress in her basement with her 1yo baby girl. This is all that’s left of her home.

### Results from WDBJ’s use in the first two months of Max Engage

- **70%** Increased active users
- **36x** Increased mobile video views
- **4 more sessions per user/month** Increased audience engagement
- **100%** Increased mobile page views

The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary.