<!-- LLM_VERSION_INFO
FORMAT: text/markdown
CONTENT_TYPE: article
ORIGINAL_URL: https://www.weathercompany.com/wp-content/uploads/2024/01/Max-Social-solution-sheet-FINAL.pdf
ALTERNATE_VERSION: wp-content/uploads/2024/01/max-social-solution-sheet-final-pdf.html (text/html)
EXTRACTION_DATE: 2026-06-01T13:21:52.675Z

This is the markdown version with text-only content (images converted to alt-text).
For rich formatting with images, request the HTML version at: wp-content/uploads/2024/01/max-social-solution-sheet-final-pdf.html
-->

# Transforming Audience Engagement with Social Media

Your audience spends 2.6 hours a day on social networks compared to 21.8 minutes watching local TV news. Facebook, Twitter, and Instagram draw hundreds of millions of users daily. Max Social can make it easier for your station to tap into this growing audience and produce broadcast content that is more relevant, authentic, and timely.

## Integrated Workflow

TV stations need to reach people, at any time, on any platform. Max Social allows you to leverage and inform your social audience all from a single system. New content can be posted to your social channels in seconds as stories are produced for your broadcast, all without adding additional staff.

You can use Max Social to do a better job during severe weather, keeping your audience safer with automated Weather Watches and Warnings while your talent is covering the full story on air. Before, during, and after dangerous weather events, Max Social helps keep your audience engaged with your station.

## Max Social Dialog

Now you have cameras virtually everywhere. Max Social Dialog allows you to search and utilize user-generated social media. Some of the biggest stories in recent years have broken on social media, captured by a cell phone and posted out to social media. Use these compelling photos and videos to help tell your weather story before, during, and after to help extend your reach. Max Social Dialog was designed to bring these stories to your air in less than 90 seconds, making it a powerful news-gathering tool. For weather, traffic, and other news, video from your audience can add a fresh, candid perspective to every news show.

## Social Media Usage Statistics

### Facebook
- 74% of Facebook users access the site daily
- 51% visit the site multiple times a day

### Twitter
- 25% of Twitter users access the site daily
- 42% Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018, by Andrew Perrin and Monica Anderson, Pew Research Center, April 10, 2019

* * *

## Help Increase Your Audience and Revenue

For both increasing audience and revenue numbers, stations who use Max Social discover that engaging with social media helps attract viewers to more lucrative platforms. Max Social allows you to post updates and breaking news in a strategic, consistent, and timely manner, perfect for teasing and promoting your broadcast. While your news is on the air, the Max Social Dialog feature uses social media’s interactivity to help keep viewers watching longer.

Using Max Social Post Turbo and Dialog can give you a consistent look and story across all your channels, helping you execute on your social strategy.