MAXimum Earth

Wow local viewers with enhanced, differentiated 3D weather mapping

Go beyond the weathercast. Tell traffic stories or highlight local

In terms of local TV ratings and revenue, it certainly helps to find new ways to tell stories and make your weather broadcast stand out. But offering a differentiated broadcast and building a loyal following vs. regional competitors is easier said than done. For meteorologists creating a weather hit, more than 70% of the scenes include a map. Local TV viewers have grown accustomed to all sorts of maps, and they expect quality content, whether they consciously realize it or not.

As TVs and other screens feature better and better resolutions, it makes sense for video content to stay as sharp as possible. Weather mapping is certainly no exception. With MAXimum Earth, your station will be able to break through with more of a quality experience for local viewers. Think less of a “rough guide” and more of a sharp, relevant glimpse at the latest weather. Enhanced local terrain, including water, street-level imagery, and much more will be ready and available as needed. And since it’s cloud-based, meteorologists will always have updated high-resolution terrain data at their fingertips — no need to invest in imagery every few years.

Through a partnership with Mapbox, The Weather Company offers a compelling, expanded map experience through high-resolution insets, covering virtually every major city around the globe. MAXimum Earth uses data sets (e.g., contours, imagery, etc.) to incorporate eye-popping, realistic map-based visualizations for cityscapes or dynamic water terrain down to .5 meters (where available). In fact, meteorologists can showcase 3D animations for virtually all bodies of water, even large fountains. They can also present accurate images of terrain across mountain ranges and canyons with dynamic shadowing and apply atmospheric conditions and sun positioning to bring stunning sunrises and sunsets into broadcast content.

Automatically update weather maps through a cloud-based offering, integrated into the existing Max ecosystem.

Differentiate at the hyper-local level

The MAXimum Earth solution improves the overall quality of your weather map presentation and helps you offer best-in-class visuals on-air like never before, taking advantage of detail down to the individual street level for audiences. It’s all about the detail, and built for your ecosystem: 3D topographic map views, blended maps, map cutouts, and a full suite of customization tools for your station — you can even generate presentations in 4K (and beyond to come).

To learn more about how MAXimum Earth can help you differentiate your map presentations and weather visualizations, contact our media experts today. Reach us by email at business@weather.com.