MTVA in Hungary

Overview

Improving accuracy and efficiency with next-gen weather forecasts

Challenge

As the national broadcaster of Hungary, MTVA wanted to set itself above commercial competitors by delivering world-class weather presentations that would engage audiences and keep them informed of the forecast.

But the existing resources didn’t support their bold vision. MTVA meteorologists had to build forecasts using a spreadsheet populated solely with numbers that had to be converted and copy/pasted into the right places. Certain data sets came only once a day, which meant the information was frequently outdated by the time the weather presentation went to air.

Graphics were also a struggle. Backgrounds were limited to basic stock animations to display conditions such as clouds or oncoming storms. Trying to do anything creative or exciting was a painful, cumbersome process.

When MTVA found The Weather Company, they were shocked. This was the style and level of professionalism that fit their expectations.”
— Adam Eros, ERLA Technopro Ltd.

Solution

Taking forecasts to the next generation

Working with their production partner, ERLA Technopro, MTVA deployed a Max solution that combines data, software, and hardware from The Weather Company with Aximmetry 3D virtual studio software to create cutting-edge weather graphics with speed, accuracy, and efficiency that were previously not possible.

This new solution enables MTVA meteorologists to view data from various sources and forecast models and choose what best suits their needs. Data is also updated much more frequently to support an accurate and timely forecast.

MTVA’s new video production solution uses Aximmetry 3D virtual software powered by Unreal Engine to feature custom augmented reality graphics, creating a virtual studio with interactive elements.

The new implementation is also designed for efficiency. A robotic arm functions as an automated camera operator inside MTVA’s green screen studio. This robotic arm can be preprogrammed ahead of time to move between certain fixed positions during a weathercast. Once the presentation is programmed, the meteorologist can begin the weathercast with the push of a button.

Outcome

Increasing production without adding resources

The new video production system has elevated MTVA’s weather forecasts to a level above the competition. Meteorologists now have timely, accurate forecasts and immersive 3D animations that demonstrate weather developments effectively.

The solution has significantly streamlined content production workflows. MTVA is now producing about 30 weather forecasts per day with only two technicians, one supervisor, and the on-air talent, all during a standard eight-hour shift.

MTVA is exploring ways to expand production using these new capabilities, such as creating an educational program about science.

“MTVA weather forecast is now at a whole new level,” says Adam Eros. “Nobody else in their market can compete with this level of quality.”

About MTVA

Established in 2011, Médiaszolgáltatás-támogató és Vagyonkezelő Alap (MTVA) is a Hungarian fund company owned and financed by the Hungarian state, through the National Media and Infocommunications Authority.