Weather Media Solutions | Professional Weather Sofware & Data
Cross-platform weather media solutions
For the ultimate viewer experience, engage audiences on the go with professional weather software, graphics, and traffic data across multi platform media.
Professional weather software and stunning graphics, built for the modern storyteller
Captivate your audience whenever and wherever they watch. Our cloud-enabled tools give your team the freedom to create, edit, and broadcast high-quality, personalized weathercasts from the studio or the field. Whether on air or on-the-go, give your storytellers everything they need to deliver a seamless, data-driven platform experience.
Weather: the most valued topic in media
- 1% of people say weather information is important for daily life 1
The Weather Company advantage
See how our data and visualizations help you keep audiences safe, build a loyal viewer base, and ensure operational efficiency.
Broadcast TV solutions
Max Storm
Whether on-air or across digital platforms, Max Storm is designed to empower your team with stunning visualizations, accurate data, and streamlined workflows that are crucial during severe weather coverage. Take viewers into the storm in near real-time with 3D imagery and advanced radar data integrated into weather media solutions.
Max Sky
Take viewers on a 3D graphic journey with Max Sky. Max Sky is the first product on the market to use an enhanced version of the industry-leading GRAF forecast model for more detailed, hyper-local landscape and weather forecast visualizations. Take your viewers on a virtual journey from day to night using detailed maps, city models, and astronomical effects, all powered by professional weather software.
Max Studio
Deliver a more dynamic presentation with Max Studio. Put the tools your talent needs at their fingertips so they can stay on camera when it matters most. Featuring Max Studio’s Patented MagicTRAK technology, Max Studio is available right at your talent’s chroma key or touchscreen, so they can always remain on camera, even during breaking weather media coverage.
Max Alert Live
Grab viewers’ attention with severe weather alerts powered by Max Alert Live. Using direct integration with the National Weather Service, Max Alert Live helps you get to air first during severe weather by automatically breaking down watch and warning data with county-by-county radar images and detailed information.
MAXimum Earth
Engage local viewers with more detailed and exciting map views, especially in 3D, across all platforms to tell relevant traffic, events, or sports stories. MAXimum Earth automatically updates to help you captivate audiences and differentiate your on-air look with a shaper window into their local area, including stunning, high-resolution topography down to the street level, water terrain, and beyond.
Digital solutions
ReelSphere
Drive audience engagement, improve production efficiency, and increase profitability on digital platforms with ReelSphere. Using AI, ReelSphere rapidly automates the creation of hyperlocal weather video content for all digital platforms, including CTV/OTT, with minimal meteorologist oversight.
Max Mobile
Expand your digital presence, drive revenue, and engage with audiences on the go with Max Mobile. Capture your growing mobile audience, enabling your talent to use their expertise to tell weather and traffic stories as only they can, with local knowledge and perspective that national apps can’t match.
Max Web
Easily customizable weather widgets from Max Web keep visitors coming back. Integrate plug-and-play tools and interactive content into your website to display powerful weather data that attracts viewers and advertisers. Harness the power of accurate, reliable weather forecasts with customizable widgets that reflect your brand while helping you better inform your audience.
Max Social
Add a fresh perspective to your broadcast with social weather from Max Social. Upload your content to Facebook, X, and Instagram without leaving the Max platform. Turn likes into loyalty and drive ad revenue. Incorporate comments, photos, and videos from your audience to help them feel as if they’re part of your team.
Max Velocity
Anywhere with internet access, Max Velocity is your studio. Max Velocity is a streamlined, browser-based video production tool that is designed to increase your creative output by enabling more team members to produce sophisticated graphics without needing specialized skills.
Traffic solutions
Max Traffic
Put yourself in the driver’s seat with Max Traffic enhanced live traffic forecasting. Accelerate your reporting with a solution that integrates weather and traffic data into stunning 3D visualizations to help your audience better understand and plan their commute. The ability to predict traffic patterns and find alternate routes will help make your broadcast an important part of your audience’s morning routine.
Frequently asked questions
What is weather software?
Weather software helps meteorologists collect, process, analyze, and present weather data in a way that is easy to understand and engaging for an audience.