ReelSphere®

Meet the increasing demand for custom weather videos across digital platforms such as CTV, without additional production resources.

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A dynamic, on-demand, weather streaming experience

Your audience craves relevant and current digital weather content that is available to them 24/7. And not just from broadcasts prepared for linear TV. ReelSphere leverages the power of Max and AI to create smart, snackable forecasts, weather alerting, and lifestyle weather videos on demand and at scale. With this easy-to-use, innovative technology, your meteorologists can focus on what they do best—telling more impactful weather stories on linear TV. With automated, highly customized, and short-form weather streaming content generated by ReelSphere, viewers are more interested and engaged, making your Connected TV (CTV) and Over-the-top (OTT) content offering an attractive option for advertisers.

Automate and customize your weather content with ReelSphere

Meet the increasing demand for customized weather videos across digital platforms without additional production resources.

Key features

• Fully integrated with Max to utilize your existing weather technology and content
• Highly accurate weather content and alerting
• Hyper-local curation based on the viewer’s location, weather, time of day, and day of the week
• Adjusts to the needs and wants of the audience
• High-quality video with stunning, dynamic, adaptive graphics
• Option to have an AI-generated voice or the voice of your meteorologist
• Accessible captioning and audio for a caption-preferred and multilingual population
• Ability to include sponsored content for an additional revenue stream

Experience ReelSphere with a complimentary trial

Frequently asked questions

What is CTV weather streaming?

CTV weather streaming refers to the delivery of content through CTV (Connected TV) devices such as Xbox, Roku, Apple TV, and more.

What is the most accurate weather streaming service?

The Weather Company is the world’s most accurate weather forecaster overall, according to a study from ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company.

Does ReelSphere require any hardware?

No. ReelSphere is a browser-based video production tool that requires no hardware, as it’s SaaS-based.

Does ReelSphere use the cloud?

Yes. ReelSphere is integrated with Max Cloud. The cloud enables weather streaming content to be stored in a digital repository, providing remote access and facilitating collaboration within station workgroups.

Does ReelSphere require hiring more staff or trained professionals?

No. Although ReelSphere allows your newsroom to create and publish sophisticated graphics, it is easy to use and is integrated into your organization’s existing Max product suite, requiring no additional staff.

How do I request support?

For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.

For digital/mobile product questions, email twcdigitalsupport@weather.com.

Let’s talk

To learn more about automated, digital weather streaming content with ReelSphere, contact our media experts today.