Max Engage: AI-Powered Mobile Weather & Traffic Broadcasting
Max Engage
Automated, hyperlocal weather and traffic videos across platforms supercharge your mobile broadcast.
Enhance mobile broadcast storytelling with AI and be the first to air
The weather audience’s experience is changing in a big way. Augmented intelligence (AI) and automation are taking massive leaps forward in detecting weather and traffic conditions and going beyond what is humanly possible. Max Engage enhances your storytelling and power capabilities in this new cognitive era of mobile broadcasting, so your station won’t be left behind.
Using a single UI, quickly and easily grow your digital viewership by providing automated hyperlocal weather and traffic videos across platforms customized through geofencing technology for users and can increase your number of video views on mobile by up to 13x. Be the first to air with vital information that keeps your audience safe.
Solutions to help captivate your audience, no matter the screen
With so many news outlets competing for attention, capturing your audience is more challenging than ever. To stand out, stations must use their local knowledge to meet their audience’s need for relevant weather information and have a tool that will help them publish this content quickly and across platforms.
Benefits
Increase engagement and revenue
Post new content simultaneously across all digital platforms to boost video views and ad revenue.
Auto-generate mobile content
Leverage AI to meet your audience’s demand for mobile content throughout the day.
Enable micro targeting
Use geofencing technology to accurately broadcast hyperlocal weather data to affected users.
Success stories
Embracing automation across weather platforms
Using The Weather Company’s Max Engage solution, KSL-TV is becoming a force in the digital arena with localized and personalized content that is helping to engage a new generation of viewers.
The weather moves fast, but AI is faster
Learn how WKRN swiftly pushes vital information to its audiences across digital platforms using Max Engage.
Frequently asked questions
What is augmented intelligence?
Augmented intelligence is where AI, such as machine learning, is used to aid human work and strengthen productivity as opposed to replacing humans entirely.
Why is augmented intelligence important in weather broadcasting?
Automation allows your station to reach your mobile audience’s growing demand while also generating unique and engaging content that keeps your viewers tuned in for longer.
How does augmented intelligence target audiences?
Max Engage uses geofencing technology in order to determine where and when an audience needs information.
What is meant by mobile broadcast?
Mobile broadcasts refer to any type of broadcast available on smartphones that can be produced and watched on the go.
How do mobile broadcasts work?
Mobile broadcasts make use of geofencing technology to deliver the right information at the right time for users. This helps to create engaging broadcasts that retain viewers.
How do I reach The Weather Company Customer Support team?
For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.
For digital/mobile product questions, email twcdigitalsupport@weather.com.